From this year we can finally introduce ourselves as the Kbeauty specialist from the low countries. We strive to bring honest products and brands from South Korea to the Netherlands again next year.

Haru's 2017 highlights

As you know, Conceptual Styels started in the end of 2014 on the Oude Binnenweg in Rotterdam with a small corner for Kbeauty. Gradually we noticed that the enthusiasm of our satisfied customers gave us the push to expand. This happened in a number of phases, so that at the beginning of 2017 our store consisted for 50% out of Kbeauty and 50% out of fashion.

In May 2017 we closed our doors temporarily so that we could introduce a new Haru Haru to you, unfortunately the renovation had some struggles, and after two months we were finally able to reopen our doors in July.

With our official reopening a month later, we can proudly introduce ourselves as the Kbeauty specialist of the low countries.
 _{[images from left to right: shop January 2017, sketch planning April, shop during renovation May, reopening 26 Aug 2017]} 

To keep up to date with the innovations in Korea, we also visited Seoul again this year and met many beautiful products, brands and people there. For example, we were allowed to visit the new office of Cosrx and have a look in their "small" laboratory where the latest Cosrx products are conceived. We have been to the border with North Korea with the Iunik team. And we had a nice afternoon chat with Troiareuke.




<sub>[images from left to right: Iunik office, with Iunik team at DMZ, COSRX office, OSONG Beauty Expo with Troiareuke team] 

 [images OSONG BEAUTY EXPO 2017 from left to right: , E Nature, It's SKIN, Lindsay, TOV]</sub> 

Kbeauty 2017

2017 is the year that Kbeauty became mainstream in the Netherlands. We already noticed a slow rise of sheet masks at stores such as Kruidvat and Douglas, but these were never associated with Kbeauty. But since the end of 2017, Kbeauty has become its own "section" at stores such as the Bijenkorf in Rotterdam and the Douglas webshop. In addition, we as Haru Haru Beauty were approached several times by Dutch media such as RTL news to give them a clearer picture of Kbeauty and its rising popularity in the West.

_{[images from left to right: Kbeauty @ Bijenkorf Rotterdam, recording RTL nieuws after voice interview]}

Haru's 2018 Also in 2018 we will keep our eyes open for honest brands, with a fair team and honest products, products that we would like to introduce to our own family and friends. As Haru Haru Beauty we strive for transparency with our customers. In the new year we are also open again to answer all your questions as transparently as possible and to include your suggestions. In the new year we will keep you more up to date via mail, Instagram, blog and of course via our HaruTube channel. If you have any nice ideas and/or suggestions, we would love to hear it! You can contact us by leaving a message below, or via our social media, or via info[at]haruharubeauty.com, or by telephone, and you are of course also welcome in our physical store in Rotterdam.

On behalf of our Haru Haru Beauty team, we hope you were satisfied with our services in 2017 and we hope to see your beautiful faces again in 2018!

Love,Haru Team